Backlinks remain an important Google ranking factor and are the foundation of Google’s original PageRank algorithm. Links tie relevant websites together, creating easy-to-follow pathways for users to gain information. However, Google focuses on the quality of backlinks instead of the quantity and penalizes black hat tactics. Now, backlinks must be high-quality, relevant, and organic in nature. Focusing on quality backlinks allows Google to serve the most relevant information possible to its users.

Link building is still considered an important ranking factor. Google uses links from one site to another as “votes of confidence” to determine authoritative and trustworthy websites. However, many people used manipulative tactics to gain links. Over time, Google created guidelines for link building and cracked down on black hat tactics. Today, backlinks must be organic, authoritative, and relevant to each site. Since link building remains one of the most effective SEO strategies, investing in white hat link building campaigns can help your site rank and perform better in the SERPs.

A link building agency helps websites acquire backlinks through link building and search engine optimization (SEO) best practices. These backlinks point people from one website to another and act as votes of confidence, telling search engines that your site is authoritative and deserving of being ranked in the search results.

Link building agencies use tactics such as guest posting, creating cornerstone content, and broken link building to attract and create quality backlinks to improve rankings. A thorough link building agency focuses on finding sites that are relevant to your industry and establishing professional relationships with the site editor to produce organic backlinks.

A link building agency provides professional link building services. These services involve acquiring backlinks from other websites pointing to your website, to boost your site’s visibility in organic search.